Viber: A Messaging App With Business Tools

Viber has evolved from a simple messaging app into a tool for businesses to interact with customers. Its combination of messaging and marketing tools sets it apart.

Viber’s Business Focus

Viber offers several business-friendly features:

Public Accounts: Businesses can create public accounts to communicate with users.

Viber Out: This feature allows users to call non-Viber users at low rates.

Custom Stickers: Businesses can create custom sticker packs to promote their brand.

Group Chats: Allows for customer support and interaction.

Growth in Business Use

Viber has been increasingly adopted by businesses as a marketing tool, particularly in Europe and Asia.

Business vs. Personal Use

While Viber is effective for business communication, it may not have the same appeal for personal users as more mainstream apps like WhatsApp.

Advantages and Disadvantages of Viber

Advantages (+)

• Excellent tools for business communication.
• Viber Out makes international calling affordable.
• Public accounts allow businesses to engage with customers.

Disadvantages (-)

• Limited personal use features compared to competitors.
• Slower adoption in regions like North America.

Conclusion

Viber is a great tool for businesses but may not be the best option for personal use when compared to other messaging platforms.